Storage MogulsSTORAGE MOGULS
Log InJoin Now
The Mogul

Unfiltered operator diaries

Unfiltered diaries, acquisitions tear-downs, and deep thoughts from the operators behind The Storage Moguls.

The Playbook#025

A $3.3M Former Macy's Is Becoming Storage. The New Competition Isn't Greenfield — It's the Dead Retail Box.

7 min read · Joe Downs
The Playbook#019

A New Insurer Just Entered Self-Storage. Run the Numbers on Your Tenant Insurance Line.

7 min read · Joe Downs
Sound Familiar?#021

Chicago Just Rewrote Its Rental Rules for the First Time in 40 Years. Here's the Mechanism List a Storage Operator Never Carries.

7 min read · Joe Downs
The Playbook#014

Cap Rate Is an Output, Not an Input. What the Current 4–5% Range Actually Tells You

6 min read · Joe Downs
The Playbook#020

Everyone Is Building Climate-Controlled Storage. In a Tertiary Market, Don't Be First.

7 min read · Joe Downs
Skin in the Game#026

A $285M Exit and What It Tells Buyers: Storage Is Liquid Enough to Sell When You Need To

7 min read · Joe Downs
The Playbook#015

The Smartest Rent Increase Is the One You Never Advertise

7 min read · Joe Downs
The Playbook#024

Prime Put 38 Megawatts of Solar on 100 Storage Roofs. Here's the Opex Line You Can Actually Move.

7 min read · Joe Downs
Skin in the Game#016

The National Average Is a Lie: Why $250 Million Just Bought Into Phoenix Self-Storage

7 min read · Joe Downs
Sound Familiar?#023

The Government Froze Landlords' Rent for a Year. The $1 Billion Payout Took Five Years and a Federal Lawsuit. Storage Never Had That Risk.

7 min read · Joe Downs
The Playbook#012

A City Just Taxed Storage Rentals 5%. Taxes Are the Silent Killer, Again.

7 min read · Joe Downs
Investing#011

The Self-Storage Overhang Is Ending. What That Means for Buyers Right Now

7 min read · Joe Downs
The Playbook#017

How to Find Self-Storage Facilities for Sale: The Best Ones Are Never Listed

7 min read · Joe Downs
Skin in the Game#018

The Two Biggest Money Moves in Self-Storage Went in Opposite Directions. That's the Point.

7 min read · Joe Downs
The Playbook#013

Same Market, Flat Revenue, Three Different Results. The REITs Just Showed Where Storage Deals Are Won

7 min read · Joe Downs
Investing#010

RV & Boat Storage: The Most Undersupplied Niche in Real Estate

6 min read · Joe Downs
Investing#009

Is Self-Storage Really Passive Income? The Real Math Behind Facility Revenue

7 min read · Joe Downs
Operations#008

If Your Storage Facility Is 100% Full, You Have a Problem

7 min read · Joe Downs